I’m passionate about creating innovative, user-focused digital experiences that balance great design with measurable business impact. My experience covers design, data analysis and digital optimisation. I’ve worked on everything from designing bespoke luxury kitchens to improving online performance through discounting, upselling and conversion rate optimisation. I use data-led insights and experimentation to enhance user journeys, streamline processes, and drive growth. Curious and collaborative by nature, I’m motivated by solving complex problems and turning ideas into meaningful results.